Athletes
BARBARA KISS IFBB PRO
Babs is an online physique development coach for lifestyle and prep clients.
She is passionate about inspiring and helping females unlock their potential, take their physique to the next level and achieve goals they never thought was possible.
Babs also holds an IFBB Pro status and competed at the highest level as a Pro Figure Competitor for 6 years.
She recently decided to step away from competitive bodybuilding as an athlete, however she is still very much involved in the industry helping her clients achieve their dream of stepping on stage.
CRAIG MADDEN PCA PRO
Craig head coach and founder at Blade Online Coaching
I’ve been transforming physiques for almost 10 years. I coach both men and women of all levels - competitive and lifestyle.
Whether that be for the stage, a holiday, improve performance in sport, improve health or to just feel and look great!
I’ve prepared men and women for almost all bodybuilding and fitness categories with tremendous success including overall wins with the PCA, IBFA, NAC and GBPO federations.
I’m also a seasoned competitive bodybuilder myself having won several overall titles with the PCA and IBFA, including the IBFA Mr Britain in 2021 and also the PCA Mr Universe and gained professional status back in 2023.
AMY PAYNE
Amy Payne, BSc Public Health Nutritionist, CSMC Menopause Specialist and online lifestyle and prep coach.
I love empowering women to enhance both their physical appearance and mental wellbeing.
I take great joy in assisting women in their transformation process, helping them become stronger and thrive at any stage of life.
I have dedicated the last seven years to weight training and bodybuilding and compete in Wellness.
I turned pro in the IFBB Pro Elite Federation back in 2019 but the goal is to get my Pro card in the IFBB division, dream big
SHANE PARSONS
online coach with a passion for health and fitness, Initially, bodybuilding was my passion, I competed in 2022 for the first time. Placing 2nd in Men’s physique and then went on to compete in a few more shows in the UK and abroad!
Since then I have found a new love for endurance training (complete U-turn I know!). I recently set myself a challenge to raise money for children with cancer UK, to transition from bodybuilder to Ironman, within 1year! I achieved this in September
I am continuing to raise money for charities with crazy challenges such as attempting to set the World Records for the fastest marathon carrying 45kg (April 2025) and running the entire length of the UK (June 2025)
Complete Strength has been super supportive with my journey and provided me the best supplements to aid recovery. With them on my team, there’s no way I can fail!
NATHAN BARNES
Nathan the Body Sculptor, I’m an online coach specialising in fat loss and body transformations with over 15 years of experience in the fitness industry.
My personal journey in fitness has had me competing as a physique athlete winning numerous competitions in the men’s physique and bodybuilding categories both in the UK and abroad.
Personally for me, training has had a hugely positive influence in my life, helping me overcome a past period of depression which led to me choosing my career path and igniting my passion to teach and help others improve their lives both physically and mentally through training.
ROB WHITFIELD
Rob, founder of TeamLRF & Complete Strength, Rob propelled himself into one of the competitive coaching industry leaders by achieving the best of the best results across bikini, wellness, figure and mens physique
He has an outstanding record of 26 IFBB Pro cards and multiple PCA and FitX Pro cards with athletes
His goal is “To continue to produce the highest level of results in classes we (LRF) specialise in. No coach or brand comes anywhere near the amount of Bikini or Figure IFBB Pro Cards we have”.
AMY CHESTER IFBB PRO
started competing in 2016, in the figure division,
but she soon realised this division wasn’t for her, with the advice and guidance of a great coach she moved to the women’s physique division in 2019 and obtained her pro card in this division in 2020.
As an online coach and personal trainer she is passionate about helping others find happiness in life and feel good about themselves, but without making all the mistakes she made along the It is her goal to help others achieve a happy and well-balanced lifestyle that will minimize the risk of future health-related issues.
Amy holds the role of customer support within the complete strength team a role which she takes great pride in to ensure all clients get the best service from our brand.
AMY HOPE
I first competed in 2020 in the bikini category and won the PCA UK open. I have since won multiple shows and become pro in 3 federations; NFM, FitX and PCA. My biggest achievement was becoming Miss Universe.
I spent 8 years as a qualified science teacher and now I teach posing to competitive bodybuilders!
I am the proud owner of Platinum Posing School and am extremely passionate about helping people grow in confidence and know how to present their physique properly.
RYAN MAKINS PCA PRO
I always wanted to be a bodybuilder backdating to when I was in little school and then since coming of age I am fortunate enough to have made it my career.
Now nearly a decade of competing and amassing 20 shows alongside a successful coaching business that’s also been going almost 9 years.
I never thought I would be in the position I am now when I first stepped in the gym 19 years ago, but it’s been the best thing I’ve ever done in my life as it quite literally shaped my life (alongside my body).
10 show wins, 3 overall wins and 2 pro card wins later, I am definitely not done yet and am looking to really fulfill all my goals within the sport over the coming years.
SHAM RAHMAN
Sham is an online coach and competitive bodybuilder. I have been training for the past 11 years and competing for the past 3. I first started competing as a Men's Physique athlete and now I have transitioned into Classic Physique. I have secured top placings in both categories. I live and breathe this sport, as I love the challenge of pushing my body to its limits and making improvements, everyday.
WILL GEORGE
My name is Will George. For myself bodybuilding/being a coach stemmed from being super slim as a teenager and lacking confidence.
I’m fortunate enough to run my own online coaching the goal is to push the whole team forward to become the best versions of themselves both mentally and physically at all levels.
I’m currently halfway through my competitive season of 2024 and I’ve won multiple titles in multiple federations within the past weeks.
Complete Strength has provided myself and my team that edge needed to really bring the best out of us.
REZA ERADi BAHRANI
I started my fitness journey at the age of 15 and began competing at 18,Over the years I have competed across multiple countries in Asia, Europe, and South America, earning prestigious professional titles such as the IFBB Elite Pro Card, PCA Pro Card and several other accolades.
Additionally, I am proud to be a 3 time 2Bros British Champ in a row, a testament to my dedication and consistency.
I hold a Bachelor’s degree in Physical Education from North Bangkok University.
In addition, I earned my IFBB coaching certification in 2015 in Singapore and an IFBB judging certification in 2014 in the UAE.
Currently, I’m pursuing the ultimate goal of obtaining my IFBB NPC Pro Card to qualify for the Olympia.